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Yes - and in many ways, it improves upon it. You get unmatched consistency, flexibility across campaigns, and scalable outputs. For brands who care about detail, pace, and storytelling, 3D is the smarter solution.

Unlike photography, where visuals are shaped by the constraints of a shoot day, 3D rendering gives us total freedom. We can test angles, lighting styles, materials and backdrops without additional cost or time. Our roots in brand strategy and art direction mean we don’t just render - we tell product stories.

Yes - especially if you need speed, flexibility or want to launch before your packaging is in hand.

No - we guide you through the process step by step and can work directly with your existing design assets or packaging files.

• Modelling: Creating the 3D digital version of your product
• Rendering: Producing high-quality still images from the model
• Animation: Adding motion or rotation for video or interactive content*

The answer is probably yes! It’s particularly effective for beauty, wellness, skincare, supplements, beverages, FMCG, and any product with packaging. We've developed visuals for a wide range of sectors, and the scalability, accuracy, and brand consistency that CGI provides has made it a preferred solution for forward-thinking consumer brands.

CGI allows for more control, consistency and scale. Unlike traditional photography, once your 3D model exists, you can produce unlimited visuals from any angle, in any setting - without reshoots. For brands with multiple SKUs or evolving campaigns, this saves time, budget and creative resources. It also unlocks creative flexibility, enabling on-brand content across touchpoints with less overhead.

3D product rendering is the process of creating photorealistic images of your product using computer-generated imagery (CGI). It eliminates the need for physical photography, props or lighting setups.

Extremely. With 3D, there’s no need to wait for samples, book studios, or manage reshoots. We adapt visuals in real-time, whether you're launching a new SKU or tweaking seasonal campaigns. That means faster feedback loops, fewer bottlenecks, and quicker go-to-market.

Yes - we’re not just technicians. As part of Unearthed studio, we specialise in creative direction that supports positioning and storytelling.

We can work from reference photography or draft designs in the meantime and adapt as final files are ready.

Yes. We manage the entire process and provide clear updates throughout.

Most standard projects take 1-2 weeks. More complex animations or large-scale variants may take longer - we’ll advise early.

Yes. We build in review points at key stages (e.g., modelling and lighting setup), so you stay in control of quality and alignment.

1. Discovery & brief
2. Asset collection
3. Modelling
4. Feedback & approval
5. Rendering (and/or animation)
6. Delivery of final assets

Usually: dielines or artwork files, photography references, and a description of finishes (e.g., matte, foil, gloss). If the product is in hand, we may request photos from specific angles.

Yes. Once a model is created, you can produce new content for product lines, packaging refreshes, and campaigns without starting from scratch. No additional props, no travel, no delays.

Stills are faster and more affordable. Animations involve more setup, motion paths and rendering time - we’ll quote based on scope.

Yes. We support ongoing content production through flexible packages - ideal for eCommerce or product marketing teams.

Yes - especially when you factor in scaling, reusability and the lack of physical shoot costs. CGI is significantly more cost-efficient for multi-SKU brands.

It all depends on the complexity, number of SKUs, required outputs, and animation needs. Whilst prices start at £2,500, we always provide clear, upfront quotes tailored to your needs.